Licensing, Distribution, Advertising


Licensing & Distribution
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Advertising
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Why:
In-game ad placements work on the sub-conscious mind as they do not force the viewer to pay attention and are opt-in in nature. By appealing to the subconscious mind, which is beyond the average person's control, advertising can influence the conscious mind.
Use in-game ad placement to increase brand awareness.

How:
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Cricket3D Symbian version has been downloaded more than 12,00,000 times. The Symbian version was supported on a handful of devices (about 25 different models), the J2ME version supports more than 300 different devices and thus has far greater potential for reaching the masses.

To get a feel of how the ad placements would appear within the game take a look at this video.